Key value proposition
We build to inspire
Corporate Mission
Creating smart living to help
seize happiness
Corporate Vision
Building a century-long corporate legacy
Leading the creation of a better lifestyle
Core Values
Customer-oriented – Strive for customers’ satisfaction and trust
Persistence – Devoted to create values
Simplicity and Self-discipline – Simplicity brings ultimate wisdom; self-discipline grants the greatest freedom
Embrace Change– Dare to change，self breakthrough，continuous iteration
SCE Spirit
Craftsmanship – A customer orientated spirit, serve with heart and dedication
Strive to Thrive - A self-motivated attitude, diligence with spontaneous drive to excel
Innovation – Redefine today by anticipating tomorrow
Collaboration – To create synergy, accomplish reciprocal altruism
SCE Principles
Principle of Strategy – Redefine today by tomorrows
The key to Strategy - Trade-off
Principle of Management – People first
The key to Management - Insight into human nature
Principle of Operation – Find the right path despite the challenge
The key to Operation - Maintain proper accounts
Principle of Risk Control – Reverence to survive
The key to Risk Control - Reverence
